Japanese culture

Girl’s powered boys 女子力男子 (Joshiryoku danshi)

Posted on by dicethekamikaze

zyoshiryoku_danshi

source: We Heart It

女子力 (Joshiryoku) = Girl’s power

Joshiryoku is literary translated as “girl power”, but the meaning of this word is different from the English term “Girl power” populated during third wave feminism in 1990s.

Joshiryoku can be defined as

Abilities of girls to be popular with the males and have fulfilling life, boost femininity such as having a high performance skill set at work, highly motivated in fashions and makeup, cooking, and behaving “kawaii” that things men think “girly”.

Now, in Japan, boys are acquiring these powers, called “Joshiryoku danshi”. (girls’ powered boys.)

女子力男子 Girl’s powered boys(boys who is highly motivated to fashion, cooking, and beauty)

Recently, the term “Joshiryoku dansi” (girl’s powered boys) can be heard often on the media. What are they? They are the males who are passionate about cooking, sweets, cosmetics, and fashion which are usually females’ interests, and have a high skills to perform and know a lot about them. Moreover, one important thing, they are interested in females, their relationship will is for females.

Characteristics of Joshi-ryoku danshi

1.  Passion for cooking and sweets.

  • Eat healthy foods, cooking bento for lunch, passionate for sweets and cafe.

2. Passion for beauty: make ups, skincare, and hair removal.

skincare

source: http://xn--ogr52s49jr7x.com/23/

  • in Japanese cosmetic market, mens’ skincare products are rapidly growing.
  • Growing male customers in nail salons and hair removal.

3. Passion for Kawaii items

  • collecting stuffed animals and toys

These 3 characteristics represent “Joshiryoku danshi” in Japan.

“Joshiryoku danshi” seems to be used when a guy acts unlikely to old fashioned Japanese men. This word could be the criticism to still remaining male chauvinism in Japan or vise versa.
More about male chauvinism: http://www.dicethekamikaze.com/blog/jp-culture/male-chauvinism-in-japan/

Once again, most of them are interested in women.


dicethekamikaze